New Music Video from our Director Samir Marun featuring Juanes and Nach

JUANES-NACH

Today, we are thrilled to share the release of the music video for the new song “Pasar谩n” by the Spanish artist Nach in collaboration with Juanes. Directed by our director Samir Marun Helo from Producci贸nAparte, this video was launched on the occasion of World Refugee Day celebrated on June 20. It is an unconventional collaboration that carries a powerful message to raise awareness about the issue affecting more than 30 million people currently considered refugees.

Initiated by Universal Music Spain and in collaboration with ACNUR, our director Samir Marun was invited to contribute his vision to this project, leveraging his experience as a documentary director and creator of music videos for other artists such as Morat, Oh鈥橪aville, Andr茅s Cepeda, Cali y el Dandee, and Alejandro Gonz谩lez, among others. This project involved continuous communication with Nach to visually convey the concept and ideas that could amplify the power of the song’s lyrics.

With the support of ACNUR, we gained access to a database of videos featuring refugees from around the world, compiling a unique piece that provides a global perspective on the faces behind the refugee crisis.

The Preproduction Process

After creating a detailed edit of these shots, we developed the artistic concept for the recording with Nach and Juanes. We decided to draw inspiration from the portraits of these individuals, covering the studio walls with their images and incorporating the artists into the same visual code as the rest of the video. The process was lengthy and meticulous as we had to select the best portraits to print on photographic paper. Over 20,000 printed portraits were needed to cover all the walls of the studio.

Recording the Music Video

On February 19 of this year, the Producci贸nAparte team traveled to Gran Canaria, Spain, for the video’s preproduction on the island during the Las Palmas de Gran Canaria carnival, where Juanes was the invited international artist. The recording, initially planned for February 24, had to be postponed at the last minute to the following day because the airports of the Canary Islands had to close due to a heavy concentration of sand particles from the Sahara Desert known as “calima,” which covered the landscape of the Canary Islands from February 21 to 23. Nach got stranded in Madrid, where he was making a layover to reach Gran Canaria from his residence in Alicante, and Juanes waited for a new flight in Miami. Finally, Juanes and Nach managed to arrive on February 24 in Gran Canaria, where we recorded their shots. After that, COVID-19 emerged, and the rest is history.

We invite you to watch this music video and share it to raise awareness about the refugee crisis worldwide on June 20, International Refugee Day.

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