TV & Digital Commercial Production in Colombia

A TV commercial is the piece where a brand cannot get it wrong. It has seconds to tell a story, sell an idea, and look flawless, and behind those seconds is a production machine that has to run perfectly: direction, casting, locations, art, light, sound, and post, all coordinated to the smallest detail. We produce large-scale TV commercials in Colombia, for Colombian brands and for international brands that choose the country to shoot, with the direction and the standard that going on air demands.

What our commercial production includes

A professional TV commercial is not just a shoot day. It’s a complete process we coordinate end to end:

Creative development:

concept, script, and storyboard aligned with your brand strategy.

Pre-production:

talent casting, location scouting, art direction, wardrobe, and shooting plan.

Production:

full technical crew, direction, cinematography, professional lighting, location sound.

Post-production:

editing, color grading, sound design, motion graphics, and format adaptations.

Multi-platform delivery:

15, 30, and 45-second versions for TV; vertical and square cuts for social.

What we produce?

Commercials for television

The main piece, produced to broadcast standard and ready to air.

Digital and social versions

30, 15, and 6 second cutdowns, and vertical versions built natively for each platform.

Large-scale productions

Commercials with a big crew, multiple locations, broad casting, and demanding art direction.

Product and brand commercials

From the detail of the product to the big brand story.

Multi-language and multi-market versions

One production, delivered for every country and audience in the campaign.

What makes a commercial work?

A commercial does not hold up on one beautiful shot; it holds up on a production that controls every variable. The creative idea sets the direction, but what makes it real is the planning: a casting that finds the right faces, locations that tell the story, art direction that watches every element in frame, and a director who keeps the tone consistent from the first shot to the last. That ability to orchestrate large productions, without anything falling apart, is exactly our terrain.

A real case: Dr. Simi's first TV commercial in Colombia

When Dr. Simi entered the Colombian market, ProducciónAparte produced its first TV commercial in the country. It was a large-scale project: we managed a crew of more than 100 people and secured filming permits across multiple locations in downtown Bogotá.

The creative challenge was ambitious. We needed to credibly recreate environments from the Caribbean coast, Bogotá, and the Coffee Region, without traveling to other cities, to maximize the client’s budget. We achieved this through strong art direction that transformed downtown Bogotá locations into three distinct visual worlds, keeping every scene realistic.

For talent, we worked with a group of 20 dancers who developed several choreographies designed to convey the joy of dance, set to an original vallenato track, catchy and crafted to connect with the brand’s signature dance identity.

All of this under a fixed, immovable broadcast date, with post-production working against the clock to deliver a broadcast-ready piece meeting every technical standard of the advertising slot. This is exactly the kind of project where the experience of an established production company makes the difference: coordinating 100+ people, permits, art, and talent under time pressure leaves no room for error.

Our process, step by step

Brief and concept. You tell us your objective, audience, and budget. We develop the creative concept or execute one already approved by your agency.
Proposal and approval. You receive a proposal with creative treatment, production plan, timeline, and detailed budget.
Pre-production. Casting, locations, permits, art direction. This is where 80% of a commercial's success is built.
Shoot. Shooting days with our technical crew, in Bogotá or wherever the project requires, in Colombia or LATAM.
Post-production and delivery. Editing, color, sound, motion graphics, and delivery in every format you need.

Investment

Producing a TV commercial in Colombia varies by scope: number of shooting days, talent, locations, and post-production level. As a reference, a 30-second commercial with full production starts at $15,000 USD. Producing in Colombia offers a real competitive advantage over markets like the US or Europe, the same technical quality at a fraction of the cost. Write to us for a quote tailored to your project.

FAQ

How long does it take to produce a TV commercial?

Between 4 and 6 weeks from brief to final delivery, depending on concept complexity and pre-production. For tight broadcast dates, we can work with accelerated timelines.

Do you produce the full commercial or just the shoot?

Full production: from creative concept and script to the final broadcast-ready piece. We also execute creative ideas already approved by your agency, acting as your production arm.

Does the commercial work for TV and social media?

Yes. We produce the master piece for TV and deliver adaptations optimized for each digital platform, vertical for reels and stories, square for feed, with or without subtitles depending on the channel.

Can you produce outside Bogotá?

Yes. We produce across Colombia and LATAM through our network of local partner crews and the travel capacity of our direction and production teams.