Video is incredible as it brings results on investment. It can be regarded as one of the most effective tools for communicating with an audience, dynamically and engagingly explaining a service, providing compelling information that can convince potential clients, generating recall, among other benefits. Additionally, it has a long-term indirect advantage, boosting search engine optimization (SEO).
Effective SEO is the perfect opportunity to reach new viewers, as the product will be positioned on the first page of the search engine results, generating more traffic to the company’s platform and, in turn, improving the website’s performance.
When a video is posted on a website, it increases the likelihood that a visitor will stay on the page, allowing for better positioning of the domain in search engines, such as Google.
On platforms like Google, videos can also be categorized, where videos from YouTube are usually displayed. Therefore, using this medium to share audiovisual projects is a great option.
Thumbnail images are crucial for positioning videos. The famous cover images are strategically planned to quickly attract the user, usually accompanied by catchy phrases and graphics that provide a glimpse of all the information that will be presented.
On the other hand, videos are an opportunity to share unprocessed content and rank in keyword searches. Our recommendation is to transcribe the video script into text and place it in the page’s metadata so that the website is easily found by search engines.
One of the best tips for giving videos a good SEO boost is addressing the pain points of the target audience. Consumers use search to find answers, so use titles that offer solutions and create a thumbnail that satisfies those tasks.
If you’re about to start a marketing strategy, we have two main recommendations:
- Keep your videos short; don’t extend them if it’s not necessary. The main mission is to get viewers to watch the video to the end or a significant part of it.
- Be clear about the project’s objective; don’t offer 10 services in a single audiovisual space. Find a central point.
Remember to rely on a Specialized Video Production Company in Colombia to help materialize your ideas while preserving the essence of your organization.