Content Day: Social Media Content Production for Brand
Brands that grow on social media don’t improvise, they produce their content systematically and in batches. The Content Day is the solution: in one or two production days we generate 15 to 30 video and photo pieces optimized for all your platforms. At ProducciónAparte we take this method one step further with hybrid production that combines real filming and artificial intelligence, achieving fresh, stylized, aspirational content at a scale and cost impossible with traditional production.
What a Content Day is?
A Content Day is an intensive production session designed to generate a high volume of content with quality and brand consistency. Instead of producing one piece at a time, we plan, shoot, and edit in batches, maximizing every production hour. It includes creative direction, full technical crew, pre-produced locations, and the editing of all pieces with coherent branding and formats adapted per platform: vertical for reels and stories, square for feed, horizontal for YouTube.
A real case: the hybrid Content Day for Falabella's "Voy con Tenis y Punto"
“Voy con Tenis y Punto” (Sneakers, Period) is one of Falabella’s flagship brand concepts, positioning sneakers as a versatile, fresh, aspirational lifestyle, footwear that goes with everything and accompanies every moment of the day, not just sports. To bring this concept to life, ProducciónAparte developed a Content Day with an innovative hybrid production approach.
The process had two stages. First, we filmed the actors against green screen to capture all their expressions and attitudes in different outfits, achieving the freshness and naturalness the concept required. Separately, we ran a full product photography session with the different shoe models from Falabella’s various brands.
The magic happened in the integration: we combined the actor footage and the product photography with artificial intelligence, generating scenarios and compositions that in traditional production would have required multiple locations, travel, and a much larger budget. The result was a fresh, stylized, cool, and aspirational content grid that challenged conventional creativity and positioned a brand as relevant as Falabella among the pioneers of hybrid production in Colombia.
This case reflects our strategic bet: combining the authenticity of real production with the infinite possibilities of AI, to deliver superior-caliber content while radically optimizing the client’s investment.
Why a Content Day with hybrid production?
Hybrid production changes the economics of content. A traditional Content Day is already efficient, one session produces what used to take weeks. Adding AI multiplies that efficiency: we generate scenarios, environments, and compositions that would be costly or impossible to shoot, always keeping the authenticity of real human expressions captured on set. The result is more visually ambitious content, in less time, at a lower cost.
What a Content Day includes?
- Creative direction: concept and script for all pieces aligned with your brand.
- Production: full technical crew, set or pre-produced locations, green screen when needed.
- Product photography: dedicated session when the content requires it.
- Hybrid AI production: integration of real footage with generated scenarios and compositions.
- Editing and adaptation: all pieces edited with consistent branding and per-platform formats.
- Delivery: 15 to 30 pieces ready to publish on Instagram, TikTok, LinkedIn, and YouTube.
Investment
A Content Day starts at $5,000 USD per production session, delivering 15 to 20 edited pieces. Projects with hybrid production and AI integration, like Falabella’s, are quoted by creative scope and piece volume. Compared to producing each piece separately, a Content Day drastically reduces cost per piece. Write to us for a tailored quote.
FAQ
How many pieces do I get in a Content Day?
Between 15 and 30 pieces depending on complexity, adapted to each platform’s formats. A single production session feeds weeks or months of your content calendar.
What is hybrid AI production?
It’s the combination of real filming, where we capture the authentic expressions of actors and the photography of your products, with artificial intelligence that generates scenarios and compositions. We achieve visually ambitious content without the cost of multiple locations or travel.
What kind of brands is a Content Day for?
Any brand with an active social presence that needs consistent, quality content. It’s ideal when you want to scale your digital strategy without relying on improvised production.
Does the content work for all platforms?
Yes. We deliver each piece in formats optimized for Instagram, TikTok, LinkedIn, and YouTube, with or without subtitles per channel.
