Producción Aparte

Since we started producing with AI at ProducciónAparte, we have seen, and made, the same mistakes we now see brands repeat when they try it on their own. Here are the most common ones. Skipping art direction Generating straight from a prompt without defining a visual direction first produces inconsistent results scene to scene. The […]

Both paths produce quality content, the difference is how the work gets organized and what fits your marketing calendar. Here is what actually changes between the two. What a Content Day is An intensive production session where a high volume of pieces, video and photo, gets generated in one or two days, with creative direction

Documentary pricing varies more than other formats because it depends directly on how many shoot days, how many locations, and how much research the story requires. Here is what actually moves the number. What determines the price Four variables matter most: number of shoot days, number of locations (and whether they are international), research and

Producing an institutional video is not just booking a shoot, it is a process with approval stages other formats do not have. Here is how we structure it at ProducciónAparte, from the first diagnostic conversation to final delivery. Diagnostic and message We start with the audience and the objective: who needs to see this (investors,

A TV commercial is a short audiovisual piece, typically 15 to 30 seconds, produced to air on broadcast or cable television with a brand message aimed at a mass audience. It is produced to broadcast quality standards, built for a fixed ad slot, not a scrolling feed. How it differs from a digital ad A

There’s a specific moment when a foreign brand or agency stops thinking about Colombia as a one-off production destination and starts thinking about it as a permanent part of their content operation. It usually happens after the first project. The footage comes back clean, the communication was smooth, the timeline held, and the budget did

If you are a marketing director or brand manager at a company in New York, Washington D.C., Atlanta, or Seattle, you already know what corporate video production costs in your market. The numbers are not moving in a favorable direction. A professionally produced corporate video in cities like New York — covering crew, direction, location,

There is a conversation happening in marketing and production departments across the United States, Spain, Mexico, and the United Kingdom. It usually starts with a budget constraint and ends with a question: where else could we produce this? Colombia has been the answer for a growing number of international brands — and not because it