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videos en formato corto o largo?

What Should My Company Implement: Short-Form or Long-Form Videos?

Content strategy, Short-Form or Long-Form Videos /

With the arrival of the pandemic and thanks to digital transformation, the use of social media increased worldwide, leading to two circumstances you should consider when generating content to boost your business: first, people now tend to lose focus faster; and second, the audiovisual bombardment has caused platform consumers to process a lot of information […]

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estrategias según la plataforma

How to Adapt My Creative Strategy According to the Platform?

Content strategy /

Currently, there are different media and platforms for message and advertising dissemination, from traditional media like broadcasting to the most recent ones like TikTok, LinkedIn, Email, among others. This constant digital transformation has increased the difficulty for Marketing professionals to stay up to date; that depth of experience and broad knowledge that stood out with

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últimas tendencias para video publicitario

The latest trends for advertising video on social media in this 2025

Content strategy /

The social media advertising industry is already in a mature stage; it’s been over 20 years since this industry became key for brands around the world. And it’s no secret that Meta, LinkedIn, X, and almost any social network primarily favors video as an ad over static pieces, we’ve already talked about this in articles

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DIY vs. Professional

DIY vs. Professional: When to Hire a Music Video Production Company (and Why Latin America is Your Smart Choice)

Sin categoría /

If you are considering producing your first music video yourself, or if, on the contrary, you plan to hire an audiovisual production company in Los Angeles, Miami, or New York, perhaps this information will be very useful to you. You can start by evaluating the type of final product you desire, as trying to do

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Production of music videos in Latin America

Why Produce Music Videos in Latin America?

Music video production /

One of the greatest strengths of the audiovisual industry in Latin America is the ability to create high-quality productions with a rational investment of resources. This is logically achieved with local production companies and businesses from countries like Argentina, Chile, or Colombia, which are characterized by their high quality and reliability. This means that these

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audiovisual production services colombia

Audiovisual Production Services in Colombia

Audiovisual Agency Colombia /

Colombia is rapidly emerging as a top destination for outsourcing audiovisual production services. Its highly skilled professionals and extensive experience make it an attractive option for companies worldwide, particularly those in the United States and Europe. Diverse Locations and Climates Colombia boasts an incredible diversity of landscapes and climates, providing the perfect backdrop for any

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Optimiza-vide-SEO-2023

Optimize Your Video for SEO

Audiovisual Agency Colombia /

Video is incredible as it brings results on investment. It can be regarded as one of the most effective tools for communicating with an audience, dynamically and engagingly explaining a service, providing compelling information that can convince potential clients, generating recall, among other benefits. Additionally, it has a long-term indirect advantage, boosting search engine optimization

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New Music Video from our Director Samir Marun featuring Juanes and Nach

Music video production /

Today, we are thrilled to share the release of the music video for the new song “Pasarán” by the Spanish artist Nach in collaboration with Juanes. Directed by our director Samir Marun Helo from ProducciónAparte, this video was launched on the occasion of World Refugee Day celebrated on June 20. It is an unconventional collaboration

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4 Advantages of Creating Your Videos with an Audiovisual Production Company

Audiovisual Agency Colombia /

It’s no news that nowadays there are many ways to record videos using mobile phones and many “quick paths” when it comes to developing these requirements. However, the end result will never be the same as what a professional job delivered by an Audiovisual Production Company can achieve. Such a company is dedicated to utilizing

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