TV & Digital Commercial Production in Colombia
What our commercial production includes
Creative development:
concept, script, and storyboard aligned with your brand strategy.
Pre-production:
talent casting, location scouting, art direction, wardrobe, and shooting plan.
Production:
full technical crew, direction, cinematography, professional lighting, location sound.
Post-production:
editing, color grading, sound design, motion graphics, and format adaptations.
Multi-platform delivery:
15, 30, and 45-second versions for TV; vertical and square cuts for social.
Commercials for TV and the digital world
The traditional TV commercial and the digital commercial share the same DNA, a strong concept executed with quality, but differ in format and distribution. We produce both, and increasingly our campaigns are hybrid: a single production that generates the master piece for broadcast TV and, simultaneously, its adaptations for YouTube, Meta, and TikTok.
This maximizes your investment: one shoot, multiple pieces for every channel where your audience lives.
A real case: Dr. Simi's first TV commercial in Colombia
When Dr. Simi entered the Colombian market, ProducciónAparte produced its first TV commercial in the country. It was a large-scale project: we managed a crew of more than 100 people and secured filming permits across multiple locations in downtown Bogotá.
The creative challenge was ambitious. We needed to credibly recreate environments from the Caribbean coast, Bogotá, and the Coffee Region, without traveling to other cities, to maximize the client’s budget. We achieved this through strong art direction that transformed downtown Bogotá locations into three distinct visual worlds, keeping every scene realistic.
For talent, we worked with a group of 20 dancers who developed several choreographies designed to convey the joy of dance, set to an original vallenato track, catchy and crafted to connect with the brand’s signature dance identity.
All of this under a fixed, immovable broadcast date, with post-production working against the clock to deliver a broadcast-ready piece meeting every technical standard of the advertising slot. This is exactly the kind of project where the experience of an established production company makes the difference: coordinating 100+ people, permits, art, and talent under time pressure leaves no room for error.
Our process, step by step
- Brief and concept. You tell us your objective, audience, and budget. We develop the creative concept or execute one already approved by your agency.
- Proposal and approval. You receive a proposal with creative treatment, production plan, timeline, and detailed budget.
- Pre-production. Casting, locations, permits, art direction. This is where 80% of a commercial's success is built.
- Shoot. Shooting days with our technical crew, in Bogotá or wherever the project requires, in Colombia or LATAM.
- Post-production and delivery. Editing, color, sound, motion graphics, and delivery in every format you need.
Investment
Producing a TV commercial in Colombia varies by scope: number of shooting days, talent, locations, and post-production level. As a reference, a 30-second commercial with full production starts at $15,000 USD. Producing in Colombia offers a real competitive advantage over markets like the US or Europe, the same technical quality at a fraction of the cost. Write to us for a quote tailored to your project.
FAQ
How long does it take to produce a TV commercial?
Do you produce the full commercial or just the shoot?
Full production: from creative concept and script to the final broadcast-ready piece. We also execute creative ideas already approved by your agency, acting as your production arm.
Does the commercial work for TV and social media?
Can you produce outside Bogotá?
Ready to produce your commercial?
