Content strategy

videos en formato corto o largo?

What Should My Company Implement: Short-Form or Long-Form Videos?

With the arrival of the pandemic and thanks to digital transformation, the use of social media increased worldwide, leading to two circumstances you should consider when generating content to boost your business: first, people now tend to lose focus faster; and second, the audiovisual bombardment has caused platform consumers to process a lot of information […]

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estrategias según la plataforma

How to Adapt My Creative Strategy According to the Platform?

Currently, there are different media and platforms for message and advertising dissemination, from traditional media like broadcasting to the most recent ones like TikTok, LinkedIn, Email, among others. This constant digital transformation has increased the difficulty for Marketing professionals to stay up to date; that depth of experience and broad knowledge that stood out with

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últimas tendencias para video publicitario

The latest trends for advertising video on social media in this 2025

The social media advertising industry is already in a mature stage; it’s been over 20 years since this industry became key for brands around the world. And it’s no secret that Meta, LinkedIn, X, and almost any social network primarily favors video as an ad over static pieces, we’ve already talked about this in articles

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