If you are considering producing your first music video yourself, or if, on the contrary, you plan to hire an audiovisual production company in Los Angeles, Miami, or New York, perhaps this information will be very useful to you.
You can start by evaluating the type of final product you desire, as trying to do it yourself can lead to unforeseen problems. Many times in production, what seems simple often turns out to be your biggest headache. This implies that, often, people underestimate what is truly needed to achieve a decent final video. That’s why perhaps seeking help from professionals is not a bad idea, especially when you aim for your video not to go unnoticed and to be in line with your music and expectations.
At this point, you might typically think that the best option is to go with a Los Angeles production company, which requires a larger investment but guarantees the quality, creativity, and aesthetics of your video. And you’re right: a production company like theirs can make your work turn out even better than you imagined.
But are there more cost-effective alternatives that maintain quality?
Yes, there are. One of them is to hire a production company with extensive experience in LatAm. Whether you travel there, or the production company’s bilingual team travels to the location where you propose to shoot the music video. We talk more in-depth about this in Video Outsourcing: A Smart Strategy for All Businesses.
You just need to ensure they are experienced professionals by reviewing their portfolios and having one or two initial meetings to get to know them and fine-tune all necessary details. Typically, teams of this caliber will do work of equal quality to a Los Angeles or New York production company and will surely provide you with a much more personalized service, attending to your needs and seeing you as a high-value client.
Additionally, they can advise you in a creatively different way, as audiovisual production companies in countries like Argentina, Chile, or Colombia have worked with great artists characteristic of these regions, giving them greater recognition and experience in creating music videos. Some time ago, we created an article that talks about this: Discover Colombia Filmmakers’ Paradise for Visual Storytelling. This article precisely discusses the benefits of audiovisual production in Colombia and how it can be a cost-effective, high-quality alternative.
Please, don't limit yourself CREATIVELY!
The only way to reach different audiences is to take risks. And I’m not just talking about creativity; that’s why we also consider formats. For example, if you’ve already done a high-impact professional audiovisual production, you might consider an alternative to a live-action video. Animated video could be your solution. In Custom Animated Videos, we tell you why animated production can be even better when outsourced.
However, these are not the only two options. Currently, with AI and the new dynamics that this technology has brought to the creative industry and to all professions, the possibilities are almost infinite. Surely, an idea that seems too wild could be a revolution that makes you go viral. The fact is that there are many options; not everything has to be basic or monotonous. It can be something broader and more complex and not necessarily require much stronger risks than you were already going to take anyway.
Contact production companies around the world. Surely, with a minimum expected quality and projection, all will be happy to help you with your needs and guide you to have the best possible music video, probably even better than you initially imagined.
At Producción Aparte, we are experts in providing solutions to complex problems worldwide, in a creative and assertive way, with our team of professionals dedicated to solving production challenges professionally and bilingually.
