With the arrival of the pandemic and thanks to digital transformation, the use of social media increased worldwide, leading to two circumstances you should consider when generating content to boost your business: first, people now tend to lose focus faster; and second, the audiovisual bombardment has caused platform consumers to process a lot of information daily.
Now that you know this background, you can better understand the benefits and differences each entails and thus, leverage them to the fullest to showcase your brand.
When we talk about short videos, we refer to those that last less than 5 minutes; they are characterized by being easy to digest. A large part of digital platforms opt for the possibility of sharing short-duration content, accustoming their users to consume with more immediacy.
A clear example of this is TikTok, based on a system that only allows content of up to 3 minutes, which has allowed it to position itself with snackable content; another case is YouTube, a benchmark for extensive audiovisual content; however, due to demand and new user behaviors, it has had to venture into shorter formats (Shorts).
Short formats usually work as an ideal tool for ads, when it comes to reaching potential customers, as they are characterized by quickly capturing attention; furthermore, they fulfill a simple aspect, in which everything redundant is eliminated.
On the other hand, long-form videos would be those that exceed 5 minutes, but of course, their duration extends depending on the message or purpose. It is ideal for companies looking to build good relationships with their employees and customers, as it offers the necessary time to create a valuable connection, generating the possibility for the viewer to remember it positively for longer.
This gives us the opportunity to mention testimonial videos, since they are long and share a good story, it is an incredible format for positioning and, as mentioned earlier, helping to improve relationships.
Remember that no format is better than the other; each has its benefits that can help you achieve your goal. Everything depends on where your brand is currently and what you’re looking for. Finally, we give you this advice: use the tools offered by the social media platforms themselves. Start using analytics to access the times when your profile has the most interaction and publish at those hours; likewise, you’ll be able to understand what works and what not to continue producing on your channels—not everything is to your followers’ liking—and finally, to know which path you’re on and where to go to keep moving forward.
We are video specialists for creating content for your Social Networks; write to us and we’ll help you define the best strategy.
