One of the greatest strengths of the audiovisual industry in Latin America is the ability to create high-quality productions with a rational investment of resources. This is logically achieved with local production companies and businesses from countries like Argentina, Chile, or Colombia, which are characterized by their high quality and reliability.
This means that these production companies and businesses possess both the human talent and the expertise to carry out large-scale audiovisual productions in various parts of the world, especially in their own countries. They have an intimate knowledge of their geography, idiosyncrasies, and culture. For example, in Colombia, we have created the web article Discover Colombia: Filmmakers’ Paradise for Visual Storytelling, which explains the beauties of this country and its cultural richness and diverse locations for productions of this caliber.
The same applies to a large part of the region. Furthermore, in many instances, you can benefit from associated cost advantages due to the legislation of each country regarding the investment and job creation that this implies for the chosen country.
Internationally successful artists like J Balvin, Shakira, and Karol G are globally known for utilizing locations and companies from their home countries to produce their music videos. This is no coincidence; it’s the product of an industry consolidated both musically and audiovisually.
To this, we must add that, as we explain in Video Outsourcing: A Smart Strategy for All Businesses, the level of bilingualism in the region has been increasing. It is now more common for professionals to speak English at a professional level, which greatly facilitates connection with clients from major U.S. cities and states such as Texas, Atlanta, New York, or Miami.
Videos don’t necessarily have to be live-action. Latin America offers diversity in formats and artistic expressions. You can obtain a very high-quality music video with 2D and 3D animated videos. You can learn more details about this here: Custom Animated Videos. Likewise, these types of animations can be naturally integrated with traditional music videos, allowing them to match the quality of those produced directly in the United States.
More Advantages to Consider:
In Latin America, it can even be a better investment to hire professionals and bring them to the United States. Even in that circumstance, they can perform their work much better, maintaining quality and offering a different creative vision.
The above is a recurrent practice in the industry, which allows U.S. companies to attract international talent – a very favorable outcome in terms of cost-benefit ratio.
Latin Americans build solid relationships and are very interested in foreign clients. The currency, being in dollars, generates greater profitability and allows teams to forge strong relationships and gain international experience, which also builds confidence with future clients in Europe who value prior work with U.S. companies.
If you are still unsure...
If, after all we’ve explained, you’re still not convinced about Latin American countries as locations or about their professionals, we don’t know how else to persuade you! You can start with smaller investments to test the waters and find the team of professionals that best suits you and with whom you feel comfortable.
The first step is to start, especially with all these guarantees. At Producción Aparte, we have been working for over a decade with international clients who speak English and French, both locally and by traveling internationally and managing providers in each territory.
Trust the professionals and make your first – or tenth – music video with us.
