One of the main concerns of organizations in the United States and Europe is optimizing time to maximize employee productivity while ensuring their comfort in the workplace. Various strategies, such as corporate videos and other content, often go unnoticed during the planning of training or marketing expenses. Below, we highlight why internal communication videos are crucial for improving productivity.
Internal Communication Videos:
Internal communication videos are essential tools, particularly for organizations with advanced mechanization processes. They can save a substantial amount of time and significantly boost the productivity of trainers, whether for workplace safety or training new employees. These videos ensure that new hires understand the basics, guaranteeing both their productivity and safety in their new roles.
A well-planned and professionally produced video can deliver the intended message quickly, clearly, and concisely. This not only improves the training quality for new employees but also reduces risks for existing staff, as they will spend less time assisting new personnel.
Moreover, one of the key benefits of this type of video is its long-term value. Investing in a professional video can provide benefits for over five years, especially since the material can be easily updated if necessary. Typically, the raw material is also provided, allowing for future edits.
Explainer Videos:
Explainer videos are closely related to internal communication videos but are tailored for specific industries. For instance, they can demonstrate the process of cleaning a landfill or explain how to use an app for tracking daily work activities.
These videos can be more complex, incorporating motion graphics or intricate animations to detail the essential technical aspects. The additional preparation and post-production time required for explainer videos contribute to achieving better video quality, clear messaging, and intentionality.
Furthermore, due to their technical nature, the scriptwriting process for explainer videos may take longer than usual. This extra time ensures that every detail is accurately conveyed and that the final product meets the desired objectives.
Interview videos are highly effective for internal communication, particularly for sharing insights from top executives or key representatives within the organization. These videos foster trust and reassurance among employees. They are relatively easy to produce and can be filmed in almost any location, even in challenging conditions. However, the simplicity of production should not compromise the sensitivity or the message the video aims to convey.
The effectiveness of interview videos heavily relies on the speaker’s eloquence. Some speakers may find it easier to use a teleprompter, while others may prefer to improvise and express their thoughts in their own words. It is crucial for the interviewer to adapt to these circumstances to ensure the best possible outcome.
Interview videos are versatile and suitable for both long and short communications, with the primary focus on the person speaking. This format allows the speaker to connect directly with the audience, making the message more personal and impactful.
As you can see, there is a wide range of formats available for internal communication, each adaptable to specific needs. Working with a high-level production company that meets all requirements is essential to achieving the best results. A smart approach is to collaborate with audiovisual agencies and foreign production companies from more advanced countries in Latin America, as they offer substantial advantages and modern ideas that can simplify the process and add a unique touch to the final product. Contact us now and lets start to produce professional internal communication videos which can significantly enhance your organization’s productivity and ensure that your team is well-prepared, informed, and motivated.
